The biggest challenge for email marketers is to build a cost effective list. This is because at least thirty percent of the email addresses change on most lists. Therefore, marketers have to go for a more aggressive approach in order to expand the list and to get more significant investment returns.
Taking permission is the basic key to maintaining a almost constant email list, along with other steps. Permission is certainly not the optional thing. If permission is not taken it means direct landing up as a spam complaint or even greater, breaking the U.S Law for spamming. The sign up form should be featured on every web page. No opportunity should be missed for turning the visitor into a subscriber. Subscription value can be enhanced by adding sample emails, screenshot of an email, testimonials and good copy on the sign up and registration page. To attract more number of subscribers, incentives can be offered upon signing up. The incentives can be as small as white papers and as big as special discounts. Incentives increase the conversion rates to great extent.
Today everything is becoming search engine optimized. Therefore it is the need of the hour to optimize the website in order for the website to land in first hundred search result. The current and archived web pages and newsletters must be optimized for increasing the traffic rate of the website and subscription rate. Search services such as Google AdWords can be made use of, for including subscription link on the landing page and for promotion of the website. Opt-in check boxes must be added on the demo requests, registration forms and white papers. This increases the conversion rates by at least fifty percent.
Very simple method to increase new subscription is by including the ‘Send-to-a-friend’ option. If the current subscribers find an email interesting, there are greater chances that the email be liked by their friends too. And if they like the emails, there is an even greater chance that they will subscribe to receive future emails. Email subscription can also be encouraged by print ads, catalogs, direct mails, radio and television. Employees can be directed to include the ‘Subscribe to the company’s newsletter’ link in their signature lines. The sales employees and customer support can ask customers whether they would like to receive promotional email, in appropriate situations. Sign up forms can be distributed at seminars and public speaking engagements and presentation on newsletters can be given at such locations. Permission can be taken to include opt-in forms in trade show lead generation forms so that booth visitors can subscribe.
If the postal information of the customers is in the database, post cards can be sent to them which ask them to subscribe to newsletters. Sign-ups can be promoted in transactional and confirmation emails. It is optional to include opt in link on receipts of credit card, product registration cards, invoices and warranty. The company’s email and newsletters can be promoted in other company’s publications. Sites and industry directories can also be used for promotion. Product shipping boxes are the next important place to include the opt-in form. Many catalogers and retailers even include promotional offers of non-competing companies. Newsletters which have topical articles can be used for press release, along with information such as how to subscribe and content being offered. This option is useful to smaller companies.
WAKE UP and Send Your Offer to 9 Personal Lists!
Imagine this:
You wake up one day, the sun is shining, the birds are
chirping, just another perfect day in your home business
world...
... you log into a website, copy and paste some email ad copy,
press send, and...
PRESTO, you just emailed 5,000 people. You expect to profit by
at LEAST $200 or so for that mailing.
But that's not even the start of it.
You have 8 more email lists to go, and that's just TODAY.
This is NOT a dream! It's a reality.
There's a new website called List Joe, and it uses a brand new
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If you've been searching for information on reaching large audiences and getting more traffic to your website, then you've probably come across BusinessWorldList.com. And, if you are like me then you probably wondered what the story is behind this popular mailing list.
Well, here's the truth: This list is the real deal.
Listen, I'll be the first to admit that I was hesitant when I first decided to join 'BusinessWorldList.com' Butafter I started advertising my website on this list, I was literally blown away by the effectiveness of it.
The first thing I noticed as soon as I gained access to their member's area was that 'it was a lot more than just a safe-list' -- the members area was jam packed with innovative tools to improve traffic and sales, I know that this sounds like an overwhelming amount of information, but one of my favorite things about this website -- which you'll discover right away -- is that it is extremely user-friendly and easy to reach a large audience (over 46,500 and growing).
For example, as soon you login you can create your ads in HTML format without the knowledge of HTML coding. Already have an ad ready? Skip to the next step, just copy and paste your ad on to the mailer and click a button -- your ad is instantly sent out to over 46,500 on their mailing list.
If you think that this is the only advantage you'll get, wait till you see all of it -- internal announcements (adAnnounce feature) to the entire mailing list (announce your offers to the entire list, 100 times a day if you want), ad tracking, other submission tools, and so on...
And the best part is that you can see responses as soon as you start using the tools.
But what impresses me most about this neat tool is that -- for just $12/month youcould easily make your investment back 10 folds (with the rightproduct) the first time you use it.
'BusinessWorldlIst.com' is considered by many marketers as the most effective marketing list, since it reaches mass audience with the click of a button. Thousands of marketers use it on a daily basis and swear that it is The Best Safelist out there. I give this product my absolute highest recommendation.
Today, I'm going to share with you a free traffic generation system called LeadsLeap.com.
If you have heard about this service and you have not registered your free account, I suggest that you do it now at
LeadsLeap is an ingenious system that combines the power of contextual advertising and network lead generation.
In this system, you are allowed to post ads to 10 levels of network you have built.
Unlike traditional network lead generation methods, LeadsLeap only allows members to post their ads in the form of contextual ad.
This means your leads do not receive obtrusive ads from their uplines, which is a good thing because no one likes to receive junk ads.
Moreover, LeadsLeap sends very informative and useful newsletters to their members. I've saved some of the newsletters for future reference. I'm sure you will benefit from the newsletter too.
This is a free service. Register your account now at
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Green-EList is a n3w monster emailer in town, and it is a smart way to mail out your email ads.
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